• Identify, prospect, and develop relationships with key end customers in the Health & Life Sciences Industry • Formulate and execute direct sales strategies to achieve annual sales targets • Maintain, manage, and build the sales pipeline in a CRM tool and report progress weekly • Work closely with channel sales, partner sales, and OEM teams to advance sales opportunities • Deliver presentations of company solutions to target end customers • Foster collaboration with internal product, marketing, and sales teams to nurture the pipeline • Offer customer and market feedback to internal product teams for continuous improvement