• Develop strategy for product lines and portfolio in target markets; set vision, metrics, and long-term goals. • Find and assess opportunities across products; lead market research and analysis. • Turn insights into clear concepts and decision briefs for leadership; gain alignment and approvals. • Drive TPPs, business cases, and sensitivity analyses (COGS, yield, capacity, reimbursement curves, pricing/GM, medical value). • Set evidence strategies and stage-exit criteria; prepare decision-ready Gate materials for all programs. • Plan regulatory pathways and incorporate design control and quality standards into product requirements. • Align positioning, market access, evidence generation, and go-to-market strategy with Commercial, Market Access, and Medical Affairs partners. • Leverage diverse datasets (market, clinical, operational, financial) and synthesize quant/qual inputs into actionable strategy. • Sponsor advanced analyses (market models, pricing/elasticity, conjoint analysis, intent to purchase) and translate into portfolio actions. • Serve as the SME for assigned domains; mentor product managers and product leads and raise the bar for strategy deliverables (e.g., TPPs, narratives). • Create strong followership; influence across levels and functions without authority; navigate ambiguity and drive clarity.