• Drive the growth of sales and market share of Siemens Healthineers Core Laboratory Solutions business. • Directly responsible and accountable for leading assigned sales regions and teams to achieve or exceed sales goals across all Chemistry and Immunoassay product lines. • Lead direct sales teams in Business Development and Account Management to understand and address the customer’s needs and delivery of the value-proposition to the customer. • Own the implementation of key sales actions, processes, and metrics for funnel management, CRM tool rigor, sales processes, and compliance topics. • Drive capital and reagent forecasting process within area of responsibility. • Develop a tailored area commercial strategy to pursue ‘must win’ deals including short-term and long-term strategic sales plans and ensure their implementation.