• Lead the marketing analytics function while delivering insights with clarity, courage, and strategic relevance. • Provide actionable foresight that influences company-wide decisions on marketing, brand, product, and financial planning. • Challenge leaders respectfully but candidly — ensuring assumptions are tested and strategies are grounded in truth and opportunity. • Own the design and implementation of marketing measurement frameworks including: Multi-touch attribution and media mix modeling. • Customer acquisition and retention analysis. • Campaign and channel ROI. • New product forecasting and volume modeling. • Partner with your home function of FP&A to align forecasts with financial outcomes and investment strategies. • Translate data into storytelling that moves executive decision-making. • Act as a strategic partner to Marketing, Consumer Insights, and FP&A, providing fact-based recommendations that drive topline growth and margin optimization. • Bring clarity to brand and communications performance, uncovering the “why” behind shifts in demand and consumer behavior. • Drive a culture of decision-making rooted in analytics and insights across the organization. • Build a scalable analytics infrastructure, leveraging best-in-class tools, methods, and data partnerships. • Recruit, coach, and develop high-performing analytics talent when or if we scale the marketing analytics function. • Establish clear standards for data quality, governance, and reporting to ensure consistency and credibility of insights.