• Develop and execute GTM strategies for new products, features, and releases. • Define audience segmentation, value propositions, positioning, and launch. • Collaborate with Product Managers to align roadmap priorities with market needs. • Work with Account Executives and Sales Leaders to define and more accurately understand the customer's evaluation, buying, and onboarding journey to enhance the experience. • Identify highs and lows along the journey to isolate opportunities to offer marketing support, resources, and service enhancements to minimize missed opportunities. • Utilize tools that monitor utilization and customer intent, and partner with Sales and Customer Success to capitalize on opportunities. • Mine public data resources and internal performance data to identify and promote customer ROI and proof points using customer data, analyst reports, and case studies. • Understand core markets and customer segments for positioning PerfectServe’s individual products and its combined product synergies. • Track market trends, analyst insights, customer evaluations, and competitor developments. • Craft clear, differentiated messaging that translates complex functionality into meaningful benefits and measurable outcomes for health systems, medical groups, and ambulatory practices. • Synthesize insights into actionable recommendations for Product and Executive teams. • Maintain a messaging hierarchy that ensures consistency across web, collateral, and RFPs. • Own proactive and reactive competitive intelligence, including primary competitors, new market entrants, and potential impact of forecasted market movements. • Own content library with product and services descriptions, competitive advantage, integration capabilities, tech and security assessment resources. • Maintain competitive intel resources (battlecards) and content library for use in analyst reports and RFP responses. • Establish competitive intel management and distribution processes and update cadence. • Serve as the connective tissue across Product, Marketing, and Sales to ensure a coherent story from roadmap to revenue. • Enmesh and align with Product Managers by sharing updates on roadmap reviews, competitive intel, and differentiated messaging. • Translate field and market insights into strategic guidance for future development. • Collaborate closely with Sales Enablement on competitive intelligence and customer voice initiatives to inform marketing efforts and product roadmaps. • Collaborate with the Director of Product Marketing to manage and respond to RFPs, leveraging AI-powered tools to streamline the proposal process.