• Develop an annual marketing plan in collaboration with field marketing • Create go-to-market programs for new offerings, market segments, and geographies • Gain a deep understanding of buyer needs and how Veeva solutions meet those needs • Develop product messaging to be used across all media and customer engagement channels • Empower sales to communicate our products effectively to prospective customers • Lead global cross-functional launch and release marketing initiatives • Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally • Build product awareness through PR, article placements, and social media • Proactively identify customer success and bring those stories to life for use in marketing • Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace • Create and maintain a library of sales tools, such as customer presentations and competitive materials