• Maintain clean, accurate data in HubSpot; manage imports, updates, and segmentation. • Build dashboards and reports to provide insights on funnel performance, campaign ROI, and pipeline health. • Create and optimize workflows for lead scoring, routing, and nurturing. • Launch and refine email campaigns and sales sequences. • Support sales with activity tracking, follow-up reminders, and proposal templates. • Manage post-event lead processing and ROI tracking. • Improve processes and ensure alignment across sales, marketing, product, and finance.