• Own and scale Virta’s direct mail channel; serve as an expert internally and externally on direct mail, one of Virta’s most important and high impact marketing channels • Deliver data-driven performance management, including forecasting, A/B testing, and real-time reporting to stakeholders. • Advance direct mail automation and efficiency by optimizing vendor relationships, streamlining approval workflows, building libraries of pre-approved creatives, reducing manual processes, and preparing performance insights to share directly with clients. • Develop a high-performing content strategy, expanding Virta’s direct mail creative library with assets that consistently resonate with members and outperform industry benchmarks. • Keep on top of industry trends including personalization and timing strategies to bring the latest direct mail insights to improve channel performance quarter over quarter