• Develop personalized 1:1 campaigns and scalable 1:Few programs to engage target accounts and buying committees. • Partner with Sales, SDRs, and Client Success to align on account plans and marketing priorities, ensuring cohesive go-to-market strategies. • Utilize multi-channel approaches, including paid media, social selling, events, email, and tailored and custom content, to drive pipeline and revenue growth and market share. • Leverage tools like Salesforce, Demandbase, LinkedIn, and Marketo to track engagement, optimize campaigns, and deliver performance reporting. • Develop engaging, account-specific materials, including videos and personalized templates, to support campaigns. • Educate field teams on ABM tactics and follow-up strategies to ensure seamless execution.