• Develop a market-focused business plan. • Collaborate with the marketing team to establish solid lead generation and pipeline growth. • Establish key accounts in an assigned territory or region. • Work with management on improving the Biosero brand when applicable. • Enhance or create new business partnerships. • Work with the applications team to establish customer workflow needs. • Contribute to the overall success of Biosero via collaborating with product management and other territory managers. • Identify and establish effective and regular contact with high-level account stakeholders and decision-makers. • Ensure awareness of all Biosero product and service offerings. • Develop rapport to impart a culture of partnership – be more than just another supplier. • Work with customer procurement teams and lab leaders at the highest levels to establish regular, quarterly on-site product presentations and/or demonstrations with local support team (sales and service). • Maintain constant cross-team (sales+ service+ engineering+ marketing+ leadership) communication regarding customer expectations and actual company deliverables (i.e., who specifically is doing what and when is it due?). • Leverage customer relationships to explore all opportunities for expansion and growth within the current location and satellite locations nationwide & globally. • Working cross-functionally within the Biosero team, develop and utilize creative solutions to address customer needs and increase business growth. • Utilize current and relevant market intelligence and field data to influence buyer decision-making.