• Execute a disciplined business development strategy aligned with company goals, with full ownership from prospecting through close and post-sale follow-up. • Leverage a mix of field visits and strategic phone outreach to drive sales growth, prioritize high-value opportunities, and optimize territory coverage. • Consistently apply the Fellers Sales System, including effective time and travel management, structured sales calls, accurate use of Salesforce, and timely reporting. • Develop and utilize product expertise in sign and graphic films to deliver impactful presentations and in-person demos to sign shops, printers, and key stakeholders. • Identify new customer opportunities through cold calling, networking, referrals, and industry events, while actively nurturing leads through the sales funnel. • Develop tailored sales presentations and proposals that clearly communicate product value and differentiation. • Maintain a sharp focus on profitability by effectively managing pricing and margin strategies to ensure sustainable customer growth. • Analyze sales data regularly to identify trends, evaluate performance, and uncover growth opportunities within the territory. • Collaborate with the Automotive team by identifying potential cross-division opportunities and engaging the appropriate BDM for support. • Represent the company at regional and national trade shows as needed to increase visibility and drive new business. • Build and maintain strong, trust-based relationships with customers, vendors, and internal teams to support long-term growth and customer satisfaction. • Negotiate and close deals with a focus on creating mutually beneficial outcomes and long-term account value. • Coordinate with Sales, Marketing, Training, and other departments to ensure a cohesive and professional customer experience.