• Responsible for the sales of consumable and diagnostic lab supplies and instrumentation within a defined territory • Maintain effective customer relations and develop opportunities for growth within an existing customer base • Assure market penetration and profitability while achieving sales and profit forecasts • Make decisions independently and utilize available resources to meet customer needs • Perform sales calls and vendor relations with customers in the assigned territory • Research competitor and industry activity • Introduce new products and services • Manage pricing within territory to control profitability • Maintain accurate reporting, records, and files for territory management • Communicate customer issues to supervisor • Inform customers of supply and price trends