• Own the vision, roadmap, and execution for Gametime’s global SEM program largely in Google Ads but also in Bing Search, and emerging platforms. • Deliver growth and efficiency through advanced bidding, segmentation, and automation frameworks aligned with company revenue and margin goals. • Strong curiosity and drive in exploring how different AI based solutions can drive improved relevancy and efficiency in paid search • Oversee structured SEM experimentation, building on Gametime’s strong testing culture to validate bidding, ad copy, landing page, and audience innovations. • Work with Data Science and Engineering to develop internal tools, automation pipelines, and performance dashboards that enhance decision-making. • Serve as Gametime’s primary liaison with Google to access betas, co-develop testing pilots, and inform product feedback loops. • Lead and mentor a team of SEM managers and analysts, fostering a culture of analytical rigor, curiosity, and operational excellence. • Partner with Analytics to refine attribution models, incrementality testing, and reporting frameworks that drive transparency and strategic clarity across channels. • Align SEM strategy with CRM, Paid Social, SEO, and Lifecycle teams to ensure an integrated acquisition strategy across the funnel.