• Lead all aspects of customer lifecycle marketing with the primary goal of building lifetime value of customers acquired on Shopify & marketplaces. • Oversee all retention efforts across owned and paid channels including but not limited to subscriptions, email, SMS, eCommerce marketplaces, Amazon, paid ads, offline, and website. • Responsible for managing at least one direct report dedicated to tactical execution on retention channels. • Collaborate with cross-functional teams including Growth, Customer Experience, and Operations to ensure alignment across the business. • Be a champion of initiatives that drive up order frequency, AOV and ultimately help us derive more value from every customer. • Oversee and perform customer segmentation analytics (behavioral, attitudinal, demographic) and formulate a strategy and implement tactics to grow LTV through subscription portal optimization, product/brand experience improvements, cross sell, winback initiatives, etc. • Develop creative assets for retention campaigns, working alongside the content and design team members.