• Develop and execute comprehensive annual and quarterly marketing plans aligned with company goals and seasonal demand cycles. • Lead multiple marketing teams across digital, social, PR/media, and creative, ensuring cross-functional collaboration and consistency. • Oversee company branding strategy, ensuring all products, tours, and experiences align with US Ghost Adventures’ voice and mission while also overseeing all paid advertising efforts across Google, Meta, TikTok, YouTube, and other digital platforms. • Work closely with executive leadership on new product launches, market expansion, and brand partnerships while establishing KPIs and managing performance metrics across campaigns, providing monthly marketing reports to the CEO. • Optimize ad strategy, creative, targeting, and budgets to achieve maximum ROI and conversion growth. • Supervise the social media team for both paid campaigns and organic community engagement by managing the graphic design and content teams to ensure creative consistency and high-quality deliverables. • Lead SEO and organic growth strategies, including keyword planning, content optimization, and backlinking initiatives by overseeing development and optimization of front-facing websites, including brand pages, product pages, and local tour listings. • Manage advertising and visibility across OTAs, DMOs, Google My Business listings, and other directories to ensure accuracy and brand alignment. • Supervise the PR and media relations team, ensuring cohesive storytelling and timely press engagement. • Identify opportunities for earned media coverage, influencer collaborations, and cross-promotions within the tourism and entertainment sectors. • Support the creation of press releases, event announcements, and thought-leadership content.