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Digital Marketing Specialist – Demand Generation

Digital MarketingDigital MarketingFull TimeRemoteSeniorTeam 201-500Since 1993H1B No SponsorCompany SiteLinkedIn

Location

Illinois

Posted

135 days ago

Salary

Not specified

Seniority

Senior

Bachelor Degree3 yrs expEnglishWordPress

Job Description

• Design, build, and optimize email marketing campaigns that engage and convert. • Develop landing pages and web content that resonate with prospects and drive leads. • Continuously refine campaigns through A/B testing, analytics, and conversion tracking. • Partner with internal specialists in SEO, paid media, and design to create integrated campaigns that perform. • Apply best practices in copywriting, digital engagement, and conversion optimization to maximize results. • Stay on top of digital marketing trends and competitor strategies, bringing new ideas forward. • Report on campaign performance with clear recommendations for improvement.

Job Requirements

  • 3–6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content.
  • Demonstrated ability to own projects from start to finish - strategy, execution, testing, optimization.
  • Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar).
  • Experience with website CMS tools (WordPress, Webflow, or similar).
  • Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.).
  • Exceptional writing and editing skills — persuasive, clear, and engaging.
  • Competitive, proactive, and wired to show measurable results.
  • Bonus: experience marketing in a franchise or B2B services environment.

Benefits

  • competitive pay
  • health/dental/vision insurance
  • 401(k) with match
  • generous PTO and holidays
  • paid parental leave
  • ongoing professional development

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