• Design and implement territory-level business plans that achieve sales, market share, and revenue goals. • Build and maintain a pipeline of high-value prospects through proactive outreach, relationship-building, and market research. • Lead client discovery meetings, tastings, and site visits to demonstrate Genuine Foods’ capabilities and build trust with stakeholders. • Analyze RFPs/RFIs and develop tailored proposals and pricing strategies in collaboration with internal teams. • Coordinate with Finance, Operations, Culinary, and Marketing to ensure proposals and contract terms align with client expectations and organizational goals. • Maintain accurate sales forecasts and pipeline data in the CRM; share insights and updates with leadership. • Track industry trends, regulatory updates, and competitor activity to refine approach and offerings. • Collaborate with senior leadership to shape strategy, identify market opportunities, and support cross-functional initiatives. • Contribute to ongoing improvements in sales methodology, tools, training, and reporting processes.