• Develop and lead a multi-channel lead generation strategy focused on demo bookings and pipeline acceleration. • Execute campaigns targeting practice owners, clinic managers, and veterinary professionals through a variety of outlets including but not limited to: email campaigns and CRM journeys, Paid search (Google Ads) and retargeting, Social campaigns (LinkedIn, Facebook, Instagram) and online vet communities (Facebook, LinkedIn, Reddit), Veterinary publications. • Layer in supporting brand awareness tactics to reinforce Koala’s presence in the veterinary community. • Drive continuous optimization through data-driven A/B testing, performance insights, and campaign iteration. • Partner closely with Sales leadership to align marketing initiatives with pipeline goals and target accounts with the goal of increasing demo bookings and demo conversion rates. • Improve content and collateral to maximize demo conversions, including sales decks and partner pitch decks, one-pagers and printed materials, website copy, email templates, and case studies • Create enablement resources that empower Sales to deliver consistent and impactful messaging. • Build automated lead nurturing journeys to move prospects from awareness to demo to conversion. • Own CRM campaign management and measurement, ensuring timely, targeted communication. • Use segmentation and performance data to refine messaging for high-value audiences. • Establish clear KPIs for all lead generation and sales enablement programs. • Report on campaign performance regularly and translate data into actionable insights. • Measure the impact of marketing activities on demo bookings, pipeline growth, and conversion rates.