• Responsible for all messaging and assets to support demand generation, field enablement, and customer marketing activity • Own and develop all qualitative and quantitative content and collaborate closely with global marketing, product strategy, product management, sales, and professional services • Develop annual product marketing plan in collaboration with field marketing • Create go-to-market programs for new market segments and geographies • Develop product messaging to be used across all media and customer engagement channels • Lead global cross-functional launch and release marketing initiatives • Build product awareness through PR, article placements, and social media • Create campaigns to communicate tailored messages to specific audiences • Lead release marketing activities • Create content (e.g. product videos, website copy, blog posts, infographics) to articulate the benefits of the product to the marketplace • Create and maintain a library of sales tools, such as customer presentations and competitive materials