• Report to the Senior Director of Account Strategy and act as the strategic account lead, primarily focused on the senior living industry. • Work with client executives to define goals and develop strategies that will achieve them. • Translate customer goals and needs into strategic plans that span the customer lifecycle and hand plans to specialty strategist teams for implementation. • Monitor performance and client health; be the face of SmartBug and primary client point of contact. • Build and maintain strong relationships with clients; interact with C-Suite executives. • Lead discovery and onboarding for new clients; understand client goals, objectives and challenges. • Create top-level strategies and drive strategy with clients while partnering with specialty teams for execution. • Address client feedback and concerns promptly and ensure clients view SmartBug as an indispensable partner. • Deliver consistent, world-class quality across marketing, sales, customer success, and operations strategies. • Identify opportunities to expand retainer scope; provide scoping, quotes and strategic direction for implementation. • Develop demand generation, sales and CRM, and customer success strategies including lead nurturing, inbound marketing, account-based marketing, paid media, and HubSpot features. • Work with technologists to optimize clients’ HubSpot instances and with creatives to support sales processes. • Regularly assess and report on impact and ROI; provide monthly reports, quarterly business reviews, and strategic recommendations. • Directly manage and develop 1-2 account specialists and lead cross-functional teams of digital strategy professionals. • Monitor and manage campaign budgets and scope; track and meet effective billing rate (EBR) goals and ensure quality delivery.