• Use customer research and industry insights to build cross-functional marketing plans • Build and deploy a testing roadmap across Media, SEO, Creative, and Measurement • Stay ahead of industry trends and give clients the edge over competitors • Turn Google Analytics and CRM data into actionable growth strategies • Apply modern measurement frameworks to optimize spend and prove impact • Serve as the trusted partner for client marketing leaders, backed by specialists • Understand client business models and customer purchase drivers • Deliver clear reports with context to help clients build credibility with their boss • Break down silos and drive cross-department collaboration • Share insights internally to improve agency performance • Anticipate and address churn risks • Track KPIs, manage renewals, and expand scopes to maximize client success • Identify opportunities for cross-sell and upsell • Partner with leadership to eliminate waste and streamline workflows • Continuously optimize delivery to maintain agency margins • Champion initiatives that improve collaboration and keep Silverback ahead of the curve