• Own the end-to-end execution of 1:1 ABM programs, operating in a “one program to one account” model for Ping’s highest-value accounts. • Build and execute orchestrated, multi-channel ABM programs that span digital, sales-led, and non-digital channels, including field marketing, executive briefings, private events, workshops, direct mail, and experiential activations. • Develop a 360-degree marketing plan in close partnership with sales, aligning on objectives, target personas, messaging, engagement strategy, and success metrics. • Act as the primary marketing owner for assigned ABM accounts, ensuring every touchpoint—digital, sales, and in-person—works together as a cohesive experience. • Establish deep, trusted partnerships with sales leaders and account teams to jointly plan, execute, and optimize ABM programs. • Maintain tight operating cadence with sales (planning, execution, readouts, optimization) to ensure programs adapt to account needs and sales feedback in real time. • Enable sales with insights, messaging, and coordinated plays informed by intent data and account engagement signals. • Lead hands-on use of 6sense (or similar intent platforms) to identify in-market accounts, uncover buying signals, and prioritize engagement. • Translate intent data into actionable strategies that drive personalized campaigns, sales outreach, and field and experiential activation. • Design and build the foundational ABM operating model, including processes, workflows, playbooks, and governance. • Create standardized frameworks for account selection, tiering, campaign design, activation, and cross-channel orchestration. • Plan and execute account-specific and small-group ABM events, including executive briefings, private dinners, roundtables, customer workshops, and field activations. • Partner with field marketing and sales to ensure events and experiences are tailored to the strategic objectives of priority accounts. • Ensure non-digital ABM investments are tightly integrated with digital and sales plays to reinforce messaging and advance accounts through the buying journey. • Build and own ABM measurement frameworks within Salesforce and related tools to track engagement, pipeline influence, and revenue impact. • Analyze performance across digital and non-digital tactics to optimize account strategies and demonstrate clear ROI. • Establish reporting that ties ABM efforts directly to account progression, pipeline creation, and closed revenue. • Partner with product marketing, demand, digital, field marketing, and creative teams to deliver cohesive, high-impact account experiences. • Continuously test, learn, and iterate—introducing new channels, experiences, and tactics while documenting best practices for scale.