• Define and lead Temporal’s lifecycle marketing strategy across acquisition nurturing, self-serve onboarding, abandoned sign-up recovery, customer engagement, newsletters, and event attendance. • Partner with cross-functional teams (Marketing, Sales, Product, CS) to align segmentation, messaging, and journeys to business goals. • Design scalable, personalized lifecycle journeys leveraging behavioral and CRM data to drive conversion, activation, and retention. • Establish frameworks for experimentation (A/B tests, cohort analysis, trigger logic) to optimize campaign performance and funnel progression. • Own execution and optimization of email campaigns using Marketo for automation and nurture flows. • Manage and segment contact data using Salesforce and Segment to inform journey logic and audience targeting. • Measure and improve campaign performance using analytics platforms such as Amplitude (for digital behavior) and Omni, and utilize email preview/testing tools such as Litmus. • Collaborate with design and content teams, using Figma to help build visually engaging email and nurture assets. • Build and scale a lifecycle and customer marketing team — hiring, mentoring, and developing direct reports. • Establish clear roles, processes, and best practices that enable high performance, cross-collaboration, and long-term growth. • Foster an inclusive team culture, supporting professional growth and accountability. • Define KPIs and dashboards that quantify impact across lifecycle stages including email engagement, nurture conversion, onboarding success, customer retention, and event participation. • Translate analytics insights into actionable recommendations, reporting results to senior leadership and cross-functional partners.