• Leading DataBee’s global marketing plan across demand generation, account-based marketing, events, partners, analyst relations, press relations, digital marketing, channel marketing, and thought leadership aligned to APJ/global goals. • Driving development of DataBee, a Comcast Company. • Driving end-to-end demand generation strategies that effectively convert prospects into loyal customers for net new logos and customer expansion. • Working with channel sales to build a partner-sourced pipeline through co-marketing, communication and enablement. • Strengthening brand presence through executive programs, industry events and customer advocacy. • Setting and guiding the direction for brand development of DataBee in the appropriate technical segments, including continuous controls monitoring, security data fabric and agentic AI, as well as assessing if these are the right segments or suggesting new segments as appropriate. • Overseeing the selection and execution of events in line with pipeline generation strategy. • Working closely with product management to ensure technical product marketing is executed in a differentiated, yet clear, fashion. • Setting the overall messaging for advertising and owning the advertising strategy. • Leading the field marketing team and aligning with sales and product teams. • Overseeing analyst relations and press relations strategy. • Driving greater efficiency in our organic marketing efforts by focusing on high-impact keywords and maximizing brand awareness through traditional searches, as well as YouTube and AI recommendations.