• Media Intelligence & Analytics (Primary Focus) - Monitor media coverage and industry conversations using Meltwater. - Build and maintain dashboards to track share of voice, sentiment, competitor activity, and industry trends. - Compile weekly and monthly media performance reports for leadership. - Identify emerging trends and insights that can inform PR and content strategy. - Support campaign analysis by connecting media activity to broader marketing KPIs. • Public Relations & Writing - Assist in drafting press releases, media pitches, blog posts, and thought leadership content. - Support media list development and journalist research. - Help prepare briefing materials for executive interviews and speaking opportunities. - Contribute to award submissions and editorial calendars. - Track coverage results and maintain reporting documentation. • Content & Marketing Support - Assist in creating and editing content for LinkedIn and other digital platforms. - Support development of presentations and messaging materials. - Conduct market and competitor research to inform campaigns. - Ensure brand consistency across written communications. • Administrative & Cross-Functional Support - Collaborate with Product Marketing, Partner Marketing, and Corporate Communications teams. - Assist with internal tracking systems and campaign documentation. - Support marketing initiatives and potential event coordination as needed.