• Qualify inbound and outbound leads to ensure they meet established criteria. • Gather essential information regarding the lead’s needs, budget, timeline, and decision-making structure. • Maintain accurate records of all lead interactions and activities in the CRM system. • Conduct timely outreach to new leads, ensuring prompt follow up. • Schedule discovery calls, product demonstrations, or meetings between prospects and the Sales team. • Partner closely with Sales to ensure qualified leads progress effectively into opportunities.