• Achieve Sales and Gross Profit Targets for territory following a defined sales process • Present, promote and sell products through extensive product knowledge • Conduct product demonstrations and overcome customer objections • Drive both capital and consumable sales • Create a sales strategy for territory which includes growing existing customer relationships and identifying and leveraging key influencers • Establish, develop and maintain exceptional business and customer relationships • Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.