• Lead Innovation & Renovation Strategy • Innovation Roadmap: Drive the ideation and design of new products, features, or business models by analyzing market trends and customer insights to guide the product roadmap • Product Evolution: Analyze market trends, consumer insights, and competitive data to identify opportunities to renovate, refresh, or reposition existing product lines • Portfolio Management: Manage the product life cycle from concept to launch, ensuring that product enhancements are strategic and profitable and fit well within the existing portfolio of Bobbie’s products • Bobbie Labs: Help establish, and build equity for Bobbie Labs as a center of excellence and validation for nutrition. Owning strategic marketing and co-leading positioning, output and partnerships alongside R&D • Business Cases: Develop product briefs, including financial models, ROI analyses, and business cases for new innovations and renovation projects within the Stage Gate process • Concept Validation: Lead product research, including "voice of the customer" studies and prototyping, to validate new concepts • Product Messaging & Marketing • Strategic Positioning: Formulate comprehensive product points of difference, claims, and positioning strategies to differentiate products in the market • Narrative Ownership: Own the brief guiding the creation and integration of compelling product messaging, naming, and positioning to maximize market appeal in collaboration with Brand and Commercial teams. • Value Proposition: Define the core value drivers and differentiators for the product portfolio. • Sales Enablement: Support the development of sales materials, case studies, and presentations to enable the Commercial teams to effectively communicate the product's value. • Team Leadership, Collaboration & Performance • Cross-Functional Leadership: Lead cross-functional teams, including R&D, Brand, Commercial, Operations, and Customer Experience teams to ensure seamless execution of product strategy • Mentorship: Build, manage, mentor, and lead high-performing project teams • Executive Liaison: Act as the primary liaison between Product and executive leadership, presenting innovation/renovation strategies and performance metrics • Champion Product Partnerships: Cultivate & own relationships with external product partners to ensure efficient and effective progress towards shared KPIs • Performance Metrics: Define KPIs for product innovation/renovation, performance, adoption rates, and revenue impact.