• Develop and execute regional market access strategies for managed care organizations, PBMs, employer (ASO) groups, and other payer segments. • Identify trends, risks, and opportunities to gain and strengthen product access including competitive positioning. • Align account plans with corporate objectives, financial targets, and market. • Build and maintain strong relationships with executive decision-makers across commercial insurers, Medicare plans, and key ASO clients. • Partner with trade relations, medical directors, and clinical leaders to secure and maintain optimal reimbursement. • Represent product value by integrating clinical and economic insights to influence policy and formulary decisions. • Work with Health Outcomes & Leadership (HOL) and Medical Affairs to deliver compelling clinical and outcomes data to payers. • Guide Marketing on customer-specific messaging, formulary tools, and access-focused launch activities. • Provide field sales and regional managers with actionable insights, reimbursement expertise, and pull-through strategies. • Serve as the internal expert on payer policies, competitive developments, and specialty distribution operations. • Assess the influence of GPOs, PBMs, health plans, ACOs, Managed Medicaid, and exchanges on access strategy. • Lead Vera’s presence at key industry meetings and customer events with clear objectives and follow-through. • Oversee performance monitoring, compliance, and utilization audits to ensure access strategies deliver results.