Irth Solutions

The Most Complete SaaS Platform for Damage Prevention, Asset Protection and Risk Management

Product Marketing Manager

Product MarketingProduct MarketingFull TimeRemoteTeam 51-200Since 1995H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

21 days ago

Salary

Not specified

5 yrs expEnglish

Job Description

• If you’re passionate about damage prevention and want to shape how we communicate value, compete in the market, and support customers in reducing risk, preventing incidents, and maintaining compliance at scale, join us in driving the future of infrastructure performance • Own end-to-end positioning and messaging for Irth’s Damage Prevention portfolio, including Utilisphere, Exactix, and 811spotter • Translate 811 regulations, workflows, and compliance requirements into clear customer-centric value propositions • Identify and document personas, use cases, and buyer journeys for utilities, operators, and contractor audiences • Maintain competitive intelligence on 811 software, risk modeling, and damage prevention ecosystems • Partner with Product and Sales on pricing and packaging strategy • Lead GTM planning for product launches, enhancements, and integrations within the Damage Prevention portfolio • Partner with event coordinators, sales leaders, product managers, and customer champions to define the Damage Prevention event strategy, positioning, and messaging for all industry events, including CGA, regional One Call events, and customer forums • Partner with Product Management to influence roadmap priorities based on market insights and customer feedback • Create high-impact sales enablement materials: pitch decks, battlecards, solution briefs, case studies, ROI frameworks, and demos • Support strategic deals, executive briefings, and customer presentations when needed • Influence sales pipeline, win rates, or deal velocity • Act as the voice of the customer for Damage Prevention, grounding messaging in real operational challenges • Engage directly with customers, prospects, and industry partners to gather insights • Partner with Customer Success to support adoption, expansion, and retention initiatives • Collaborate with Creative Delivery & Support team to develop and execute campaigns via webinars, case studies, social media, and industry thought leadership • Support Irth’s presence at industry events (CGA, regional One Call events, utility conferences) by managing speaking opportunities for themselves, staff, and/or clients • Help shape Irth’s broader narrative around AI-driven damage prevention, risk modeling, and compliance automation

Job Requirements

  • 5+ years of experience in marketing, professional communications, or related industry-facing roles supporting utilities, operators, or critical infrastructure organizations
  • Strong domain expertise in 811 / One Call operations, including experience working with utilities, operators, contractors, and/or One Call Centers
  • Working knowledge of CGA best practices, PHMSA regulations, and state-level 811 requirements
  • Exceptional written and verbal communication skills, with the ability to translate complex operational and regulatory topics into clear, compelling narratives
  • Proven ability to work cross-functionally with Product, Sales, Customer Success, and Marketing teams
  • Willingness and ability to travel up to ~20% to support customer events, sales efforts, and industry engagement
  • Comfort operating in a high-growth, private-equity-backed environment, with evolving priorities and multiple stakeholders
  • Hands-on experience with Irth products, including Utilisphere, Exactix, and/or 811spotter
  • Experience marketing software solutions for damage prevention, asset integrity, infrastructure risk, or compliance in a B2B SaaS environment
  • Working knowledge of CRM platforms, social media scheduling tools, and modern B2B marketing systems (e.g., HubSpot), enabling effective collaboration with Sales and Marketing teams
  • Experience supporting acquisitions, integrations, or multi-product SaaS portfolios

Benefits

  • Join a dynamic, growing company that is well respected in its industry.
  • Competitive salary
  • Health plans options including medical, dental, & vision
  • 401k (US), RSP (Canada) + company match
  • Flexible PTO policy plus company-paid holidays
  • Benefits options such as health insurance, life insurance, discounts and perks programs
  • Generous “work from home” stipend to get you started
  • Team events including monthly lunches for everyone, volunteer outings, and quarterly gatherings
  • Hybrid employees have access to snacks, beverages and coffee at our Columbus, Ohio office

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