• Develop and execute an end-to-end lifecycle strategy designed to drive customer engagement, maximize Lifetime Value (LTV), and promote brand loyalty. • Quickly audit and assume ownership of active, in-process campaigns and automation workflows to ensure seamless execution and zero downtime. • Lead the production of email and SMS campaigns, including copywriting, production, segmentation, and complex automation workflows. • Maintain high deliverability, open rates, and click-through rates while consistently performing A/B testing to drive incremental lift. • Utilize customer insights and deep audience segmentation to implement dynamic personalization for highly targeted outreach. • Ensure all communications remain compliant with email marketing regulations, data privacy policies, and industry best practices. • Continuously explore and implement emerging marketing technologies and trends to enhance campaign effectiveness and maintain a competitive edge.