• Manage end-to-end marketing execution workflows. Ensure campaigns move from brief to launch on time and error-free. Build and maintain the operational cadences, checklists, and handoff processes that keep marketing running smoothly across a high-volume D2C environment. • Serve as the primary operational point of contact for external agencies. Manage timelines, deliverables, and performance accountability. Ensure agencies are aligned, briefed properly, and delivering against expectations. • Own the marketing technology stack and integrations. Ensure tools are configured correctly, data flows are clean, and the team has what it needs to execute. Lead QA across campaigns, landing pages, and patient acquisition funnels. • Ensure operational readiness for all marketing launches, new service line rollouts, and growth experiments. Coordinate cross-functional dependencies so nothing falls through the cracks. • Develop and enforce standard operating procedures across all marketing execution. Identify inefficiencies, reduce rework, and continuously improve how the team operates.