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Baylor Genetics

Baylor Genetics pioneered the history of genetic testing. Now, we’re leading the way in precision diagnostics.

Senior Manager, Marketing Operations

Marketing OperationsMarketing OperationsFull TimeRemoteSeniorTeam 501-1,000Since 1978Company SiteLinkedIn

Location

United States

Posted

29 days ago

Salary

Not specified

Seniority

Senior

Bachelor Degree8 yrs expEnglishPMPWordPress

Job Description

• Lead end-to-end planning, execution, and delivery of marketing projects across digital, print, events, and integrated omnichannel efforts. • Define and manage project scope, deliverables, and milestones using phased and stage-gated workflows. • Create and manage detailed project timelines, ensuring all stakeholders are updated regularly. • Manage integrated campaigns across paid, earned, and owned channels to meet brand awareness and engagement objectives. • Oversee SEO audits, enhancements, website content launches, and marketing automation workflows. • Ensure campaign assets meet brand standards, regulatory requirements, and creative quality benchmarks. • Serve as a point of expertise for marketing platforms including Canva, Figma, WordPress CMS, and adtech stacks. • Implement best practices for collaborative asset creation, review, and approval. Create playbooks and toolkits to scale. • Leverage performance data to refine processes and improve speed to market. • Over-communicate progress, scope changes, and risks to ensure alignment with internal teams and leadership. • Coordinate with internal teams, agencies, and vendors to meet project deliverables. • Produce clear, timely updates and post-project summaries to capture lessons learned and share best practices.

Job Requirements

  • Bachelor’s degree in Management, Marketing, Business Administration, or related field.
  • Project Management Professional (PMP), Agile, or Scrum certification (preferred).
  • Advanced degree or relevant certifications in Marketing, Business Administration, or Brand Management a plus.
  • 8+ years of proven experience managing marketing projects from inception to completion, ideally in healthcare, biotech, or life sciences.
  • Demonstrated success in delivering multiple concurrent projects using phased and stage-gated approaches.
  • Expertise in project management platforms such as JIRA, Smartsheet, or Microsoft Lists.
  • Know how of advancing JIRA implementation with utilization and feasibility metrics.
  • Strong organizational and time management skills with the ability to prioritize and sequence work effectively.
  • Hands-on experience with marketing technology and creative tools, including Canva, Figma, WordPress CMS, LinkedIn Campaign Manager, Google Enterprise Suite, SEO platforms, and advertising technology stacks.
  • Experience in integrated marketing campaigns, SEO-driven website optimization, campaign launches, and analytics reporting.
  • Proven ability to maintain proactive, transparent communication with stakeholders at all stages of a project.

Benefits

  • Health insurance
  • Professional development opportunities
  • Flexible work arrangements

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