• Develop and maintain high-impact enablement materials, including one-pagers, vertical sheets, capability overviews, battlecards, and case study narratives. • Support product launches with structured messaging, internal briefs, and sales readiness materials. • Equip Sales with messaging toolkits that align to active campaigns and GTM priorities. • Act as an intermediary between our GTM team and brand to ensure that materials are always best in class and personalized. • Own the development and scaling of Fluent’s customer storytelling strategy, translating client outcomes into compelling case studies and proof narratives that support sales and marketing efforts. • Partner with Sales and Customer Success to identify flagship accounts and secure referenceable client stories that strengthen credibility in priority segments. • Develop reusable proof frameworks and narrative templates that enable consistent storytelling across campaigns, website, and sales materials. • Extend Fluent’s core positioning into priority verticals, adapting value propositions to resonate with specific buyer segments. • Develop vertical-specific messaging frameworks grounded in customer insight, use cases, and competitive context. • Support go-to-market strategy for new product launches, ensuring clear positioning and commercial readiness. • Maintain and evolve core value propositions to reflect product updates and market shifts. • Clarify competitive differentiation and support competitive intelligence efforts in partnership with Revenue Marketing. • Ensure messaging consistency across business lines and buyer touchpoints. • Lead ongoing competitive research to clarify positioning, identify whitespace opportunities, and strengthen differentiation. • Translate competitive insights into actionable enablement materials, including battlecards, objection-handling frameworks, and differentiation guides. • Monitor industry trends across retail, CPG, creator, and performance marketing ecosystems, producing insight-driven content that reinforces Fluent’s market authority. • Develop industry-facing thought leadership content that reflects emerging trends, category shifts, and client needs — ensuring messaging remains relevant and forward-looking. • Partner with Growth Marketing to ensure campaign messaging aligns with established positioning, vertical priorities, and customer proof points. • Collaborate on website messaging, email, and paid copy to maintain narrative consistency and commercial clarity across channels.