• Lead cross-functional product launches and partner-centric initiatives, driving awareness, adoption, and measurable outcomes through strategic campaigns. • Develop and execute end-to-end GTM strategies for new products, features, and partnerships. Design and own account-based marketing (ABM) programs, creating targeted plays for specific high-value agencies and account clusters. • Act as a deep strategic partner to Sales teams to support new account acquisition and the growth of existing accounts. You will participate in key partner meetings to understand 'field reality' and translate those insights into high-impact programs and sales collateral. • Conduct competitive and market analysis to uncover customer needs, market trends, and opportunities to inform product development and marketing strategies. • Maintain a strong operational and follow-through bias, managing many moving parts across various agencies and cross-functional teams (Sales, Marketing, Ops, Product) without dropping details. • Establish the company as a leader in the insurtech space through storytelling, webinars, and enterprise-focused content. • Deeply understand the needs, motivations, and challenges of our customers. You’ll put the audience at the center of the team’s decisions and craft compelling, differentiated messaging and value propositions that resonate with and are informed by our target audience.