• Independently sets priorities, benchmarks, and improvement areas for innovative programs vertical • Conduct creator industry research including robust competitive analysis to identify emerging trends, tools and tactics in the broader digital world and identify opportunities for impact and electoral applications • Serve as a subject matter expert on emerging and experimental tactics on internal and external teams, including in sales and client-service settings • Produce strategic proposals and project plans to achieve complex and competing goals • Prioritize innovation to ensure continuous improvement and growth. Maintain a critical eye on program design, question program assumptions and revisit design often to ensure success • Present on emerging experimental work in panels, presentations and sales opportunities independently and confidently • Have full time direct reports: Independently identify gaps in team and make hiring and training recommendations to accomplish goals and scale • Manage positive client relationships and regularly update key stakeholders on program progress and learnings, including preparing for and leading weekly client calls as needed • Stay up-to-date on current events, trends and news stories as it pertains to key social platforms and the content creation industry, to serve as an expert in strategy conversations with clients