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Director of Product Marketing

Product MarketingProduct MarketingFull TimeRemoteLeadTeam 1,001-5,000Since 2012Company Site LinkedIn

Location

United States

Posted

21 days ago

Salary

Not specified

Seniority

Lead

5 yrs expEnglish

Job Description

• Develop and constantly refine the positioning and messaging that differentiates Insider One products. • Lead, coach and inspire a group of Product Marketing Managers and Analysts; manage their KPIs, performance and career development. • Use customer and competitive research to create compelling use cases and differentiators for product launches and GTM. • Own the GTM strategy for new products and feature releases in collaboration with cross-functional teams including product, sales and customer success. • Generate research-driven content for establishing Insider One's position as a thought leader in the market and in the product space. • Partner with the demand generation team to develop and execute campaigns that drive lead generation and customer acquisition. • Engage and influence Analysts in research areas relevant to products and position Insider One competitively in Magic Quadrants and Waves. • Conduct Product and Success webinars to engage both Prospects and Customers.

Job Requirements

5+ years of experience in Product Marketing.
Experience with digital marketing or marketing technologies is a strong plus.
Ability to work with cross-functional teams including Product, Marketing, Sales and Customer success.
Ability to craft compelling stories in every format including blog posts, guides and videos or webinars.
Ability to present to internal/external C-level audience to deliver product stories and positioning.
Strong analytical skills and experience with market research and data analysis.
Excellent written and spoken communication skills.
Strong technical acumen and understanding of technology products.
Ability to manage complex initiatives with limited supervision.

Benefits

Be part of a diverse team that’s as global as it gets — where every voice is heard and 50+ nationalities build together.
Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills.
Feed your curiosity with access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru.
Become a Shareowner through our eligibility-based “ESOP” and own a piece of what you build.
Help build the team you want to work with and enjoy rewarding referral bonuses.
Opportunities to give back to your community through volunteering and purpose-driven social impact projects.
From global retreats to team-building activities, expect year-round events that turn into lifelong memories.