• Support Wireless messaging and positioning development, driving NPI and run-the-business PMM content • Develop deep expertise with Campus networking technology, spanning a portfolio of hardware, software, and AI technology • Collaborate across Product and go-to-market (GTM) teams to develop comprehensive positioning and messaging focused on customer outcomes first • Create compelling product content and technical thought leadership to engage with the largest enterprise customers in the world and a wide range of audiences, from executive to technical practitioners • Deliver compelling and concise demos of key product capabilities and use cases, live and recorded • Lead website content creation that accelerates customer understanding, interest, and purchase intent for wireless solutions • Analyze quantitative product, pipeline, and market data to guide content development