• Develop and lead comprehensive digital marketing strategies that drive business growth and optimize the customer journey. • Manage our SEM channel and budget, ensuring continuous improvement in efficiency and ROI. • Rigorously measure results and • Strategically test and scale new paid media channels, such as video, paid social, and ABM, to identify profitable avenues for growth. • Oversee the collaboration with our paid media agency, ensuring alignment with our strategic goals and continued improvement in outcomes. • Drive full-funnel marketing approaches, integrating remarketing and display campaigns to maximize impact. • Champion conversion rate optimization and data-driven decision-making to enhance performance.