• Define and execute the go-to-market strategy for enterprise and strategic accounts • Establish market presence and thought leadership within the benefits consulting, health plan, and employer communities • Build executive relationships with Chief Human Resources Officers, Chief Financial Officers, Benefits Directors, and Total Rewards leaders • Shape product evolution by bringing market intelligence and strategic client feedback to our innovation roadmap • Create referenceable success stories that establish our platform as the category leader in preventive health solutions • Architect and execute a comprehensive enterprise growth strategy targeting Fortune 1000 companies, mid-market employers (500+ employees), large health systems, and national benefits consulting firms • Identify and prioritize high-value market segments based on industry vertical, geographic concentration, benefits philosophy, and strategic fit • Build and leverage relationships with top-tier benefits consulting firms (Mercer, Aon, WTW, Gallagher, Hub, etc.) to establish channel partnerships and drive referral networks • Develop thought leadership positioning through speaking engagements, white papers, industry conference participation, and media engagement • Serve as the external face of the organization within the preventive health and benefits innovation ecosystem • Cultivate C-suite and senior executive relationships with decision-makers and influencers across HR, Finance, Operations, and Risk Management • Navigate complex, multi-stakeholder buying processes involving benefits committees, finance teams, legal/compliance, wellness committees, and executive leadership • Conduct executive-level consultations that position preventive health as a strategic imperative aligned with organizational objectives (cost containment, talent strategy, ESG/wellness commitments, productivity enhancement) • Build trust-based advisory relationships that position you as a strategic partner, not a vendor • Leverage industry credibility and professional network to accelerate market entry and relationship development • Lead comprehensive needs assessments to understand each organization's unique challenges, population health profile, benefits philosophy, and financial objectives • Design customized preventive health solutions incorporating clinical programming, engagement strategies, incentive design, communications planning, and measurement frameworks • Develop compelling business cases quantifying ROI through claims cost reduction, productivity gains, absenteeism/presenteeism improvement, and risk mitigation • Collaborate with clinical, operations, and customer success teams to ensure solution feasibility and exceptional implementation quality • Present to Boards, Executive Committees, and Benefits Committees with data-driven recommendations and strategic rationale • Manage complex, extended sales cycles (typically 6-18 months for enterprise accounts) with multiple touchpoints, stakeholders, and decision gates • Lead contract negotiations balancing client needs, competitive positioning, and company financial objectives • Coordinate cross-functional teams (legal, finance, clinical, operations, technology) to support deal closure and client onboarding • Maintain ongoing strategic relationships with key accounts to identify expansion opportunities, ensure satisfaction, and generate referrals and case studies • Serve as executive sponsor for strategic accounts during implementation and first year of partnership • Monitor healthcare policy developments, regulatory changes, market trends, and competitive dynamics affecting preventive health and employer benefits • Provide strategic input to product development, pricing strategy, and go-to-market positioning based on market feedback and competitive intelligence • Identify emerging opportunities in adjacent markets (health plans, provider organizations, public sector, international expansion) • Contribute to strategic planning, market positioning, and long-term growth initiatives at the executive level • Achieve annual partnership and revenue targets aligned with company growth objectives • Build and maintain a robust pipeline of qualified opportunities using disciplined opportunity management and forecasting practices • Mentor and collaborate with junior business development team members (as organization scales) • Model best practices in consultative selling, executive engagement, and strategic partnership development • Represent the organization with professionalism, integrity, and strategic acumen in all market interactions