• Set and enforce KPI standards for the intake team. • Develop and manage drip, email, and SMS marketing campaigns. • Oversee the intake process to ensure efficient and effective client onboarding. • Formulate and implement closing scripts to close potential clients. • Source advertisement vendors and hire agencies to bring in personal injury clients while managing budgets effectively. • Set up and manage Google Pay Per Click (PPC) campaigns and Facebook advertising campaigns. • Identify and collaborate with creative professionals to develop impactful marketing materials that drive client intake. • Manage and motivate the intake team to achieve performance goals. • Sell and close deals with potential clients, ensuring a smooth transition to the legal team. • Ensure high standards of performance and client satisfaction are maintained at all times. • Maintain familiarity with Customer Acquisition Cost (CAC) and Lifetime Value (LTV) to optimize client acquisition strategies. • Hire, fire, and source talent for the intake team, ensuring a top-performing unit.