• Uplevel Apollo’s competitive intelligence program, including monitoring priority competitors, emerging entrants, and macro trends in the GTM/AI space. • Conduct deep competitive analyses - win/loss patterns, product feature gaps, GTM motions, pricing comparisons, customer sentiment, etc. • Translate competitive insights into campaign-level messaging, including launch narratives, demand gen themes, and field-facing positioning. • Partner with the broader Product Marketing team to ensure a strong competitive angle is embedded across all messaging, from launches and solutions messaging to website copy and enablement materials. • Establish a recurring competitive enablement loop across Sales, Customer Success, and Product, including battlecards, objection handling, and regular competitive updates. • Create and own competitive talk tracks for priority competitors, partnering with Sales, Sales Engineering, and Enablement to support head-to-head competitive deals with clear guidance on when to lean in vs. when to walk away. • Partner with Sales Enablement and RevOps to identify opportunities to improve competitive win rates. Develop targeted sales plays to support company-wide compete campaigns, and to address consistent loss patterns in specific segments, use cases, or deal sizes. • Create executive-ready insights that influence product strategy, positioning, and long-term roadmap.