• Generate qualified leads through multi-channel outbound outreach — including cold calls, emails, LinkedIn, video messages, SMS, and more. • Responding promptly to inbound inquiries and marketing-generated leads to qualified opportunities. • Conduct thorough research on target accounts and personas to craft personalized outreach that resonates with CFOs, HR leaders, and PE sponsors. • Schedule and coordinate discovery calls or GateWay product demos for Account Executives. • Collaborate with Sales, Marketing, and Revenue Operations to refine outreach strategies, messaging, and account-based campaigns. • Maintain accurate records of activity and prospective engagement in Salesforce, consistently meeting or exceeding activity and conversion metrics. • Share market insights and feedback with sales and product teams to improve positioning and go-to-market strategies. • Partner closely with Account Executives to ensure a steady flow of qualified pipeline that supports revenue goals. • Leverage sales enablement materials (pitch decks, case studies, competitive insights) to engage prospects effectively.