• Cross functionally develops and successfully executes a multi-year strategy that accelerates our business in the region. • Develop & lead the implementation of our annual sales plan for the Western Region that achieves depletions, distribution, sales & distributor revenue, and shipment goals. • Develop and implement distributor programs based on overall brand initiatives. • Provide direction, coaching, training, and high-level management to four direct reports across multiple states in the Western region. • Control's Divisional P&L to ensure annual profit targets are achieved. • Increase efficiency of the Western Division by implementing processes and procedures that maximize return on sales investment. • Set and clearly communicate quarterly strategic priorities that support goal attainment. • Create a sense of urgency within the team to deliver the plan. • Hold each team member accountable for performance and create a winning team culture. • Monitor the regional sales climate and be the subject matter expert on localized trends and developments as it relates to competitive actions, future growth, and new sales development ideas. • Ensure strict adherence to price strategies and look for opportunities to optimize profit.