• Plan and execute launches across Product Hunt, Hacker News, developer communities, and social • Coordinate cross-functional efforts (product, engineering, marketing) around releases • Build repeatable playbooks for different launch types and channels • Plan and execute weekly social media posts (Linkedin, Twitter) • Own the funnel from signup to paid conversion • Run experiments on onboarding flows, activation triggers, and upgrade paths • Identify and fix drop-off points with data and user research • Create and iterate on landing pages for different segments and use cases • Work on website content, messaging, and conversion optimization • Collaborate with design/engineering on page builds and A/B tests • Develop content strategy that positions Membrane where developers are looking for integration solutions • Optimize our presence across AI-powered search and discovery (ChatGPT, Perplexity, Claude, etc.)