• Own and execute the company’s in-home sales strategy across all markets • Drive consistent execution of our consultative, one-call-close sales model • Set standards for pricing discipline, close rates, revenue per lead, and average order value • Partner with executive leadership on growth planning, new market readiness, and capacity planning • Directly lead Sales Managers and the Sales Training Manager across all markets • Set clear performance expectations, coaching rhythms, and leadership development standards • Build a culture of accountability, consistency, and continuous improvement • Analyze KPIs and behavioral metrics to identify performance gaps and opportunities • Ensure strong CRM adoption, sales technology usage, and data integrity • Maintain oversight of close rates, revenue per lead, average order value, and rep productivity • Partner with Marketing on lead flow forecasting and field readiness • Align with Operations on capacity planning and customer experience execution • Collaborate with HR, Recruiting, and L&D on sales talent strategy, onboarding, and development