• Immerse yourself in the fire service culture. • Travel in a demo vehicle, attend training nights, and show up at events throughout the territory. • Create strong end-user demand by educating fire departments on lighting challenges and showing how HiViz solutions make every scene safer and more effective. • Develop, grow, and support a high-performing dealer network; train dealers, cultivate relationships, and drive increased pull-through sales. • Become the expert in all things 12-volt lighting; configuration, application, installation, and troubleshooting. • Drive territory activity and pipeline momentum by leading high-impact demos, generating new opportunities, and owning follow-through in HubSpot to keep deals advancing and close business. • Consistently meet and exceed sales goals while building lasting customer relationships.