• Identify and execute opportunities for upselling and cross-selling, crafting solutions / recommendations that enhance client results and experience • Proactively manage, monitor, and optimize client campaigns to drive performance, efficiency, full budget utilization and increases • Work closely with the Sales team and internal teams to identify and resolve product, policy, or process challenges that impact campaign performance • Lead onboarding calls, traffic creative assets, and set up new campaigns through Nift’s managed service platform for brands and advertisers • Set and manage expectations with clients while fostering strong, long-term partnerships • Collect, analyze, and present data to both internal and external stakeholders, ensuring performance insights are communicated clearly and effectively • Gain a deep understanding of each client’s business goals, industry landscape, and challenges. Leverage insights and data to craft compelling narratives and actionable campaign recommendations • Stay informed about industry trends, competitor strategies, and market shifts to provide clients with valuable insights and recommendations • Drive high levels of customer satisfaction and retention by delivering exceptional service, addressing issues promptly, and ensuring clients achieve their goals