• Lead ongoing marketing strategies, product positioning, and brand development to ensure sustained growth and market share. • Develop and execute comprehensive go-to-market strategies for new product launches, including market research, messaging, and sales enablement. • Drive post-launch activities, including promotional campaigns, customer engagement, and performance tracking to optimize market penetration. • Work closely with global product team, executive team, sales, training, market access, medical affairs, and other teams to ensure cohesive product strategies. • Monitor market trends, competitive activities, and customer insights to adjust marketing tactics and ensure alignment with business goals. • Oversee marketing budgets and ensure cost-effective execution of marketing activities. • Ensure all marketing activities are compliant with regulatory and corporate guidelines. • Manage all strategic and tactical agencies of record, ensuring alignment to strategy, execution of campaigns and optimization of marketing spend. • Create annual strategic planning documents, drive the annual strategic plan and synthesize business and cross-functional strategic plan for relevant products/brands. • Excellent executive communication and confident presenting to senior leadership.