• Own product positioning and narrative end to end • Develop and maintain clear positioning, messaging, and value propositions grounded in real customer pain and outcomes. • Be the source of truth for *what we sell, who it’s for, and why it matters*, ensuring consistency across Sales, CS, BD, Marketing, and Product conversations. • Lead product launches and go-to-market execution • Own the successful launch of all major product releases, ensuring 100% of launches land in visible external and internal channels. • Coordinate launch planning across Product, Eng, FDE, GTM, and Marketing to ensure launches are timely, compelling, and adopted. • Be the connective tissue between Product, GTM, and the market • Stay deeply embedded with Product and Engineering to shape roadmaps, surface customer insights, and help prioritize work that drives real value.